Case Study
A better booking journey in a one-of-a-kind strategy
Arabella Hotel Sedona
The Situation
The Arabella Hotel Sedona wanted to expand its reach in the already popular and concentrated Sedona market. In order to increase their net revenue and enhance their guests’ travel experience they were looking for a solution to improve their direct booking process. They wanted to make the process easier and more efficient so that they could reach more potential customers and provide them with a better overall experience.
The Results
$902K
$274
3,300
16X
152%
In just 6 months, the hotel has seen tremendous success in direct bookings since joining The Guestbook. With 3,300 room nights booked, the partnership has produced over $900K in room revenue. In addition, the hotel has adopted Guestbook’s marketing enhancement tools to help grow even more direct business at no additional cost. As a result of Guestbook’s cross- network effect, the program has already paid for itself by driving enough new direct bookings for the hotel to cover 152% of the program cost. The Arabella Hotel Sedona is a great example of The Guestbook’s main goal of increasing direct conversion and revenue while enhancing the overall guest’s travel experience.
